Unlocking the Secret to Driving Social Impact at the Intersection of Business and Community
Changemaker
Co-creator of the CROWN Coalition and one of the chief architects of the CROWN Act movement to end hair discrimination, Orlena is a fierce champion of business being a force for good and a force for growth. With over 20 years of multicultural marketing experience and executive leadership, she has helped global brands like Dove, ESPN, Macy’s, Tory Burch, BET Networks, and Prudential, among others, build their cultural muscle and work to operationalize inclusion.
“To operationlize inclusion in marketing is to make your brand promise true for all whom you serve. It requires seeing, respecting, and connecting to the humanity in your consumer”
Entrepreneur
An award-winning executive and business leader with a 30 year career, Orlena has spent the last 15 years as a thriving entrepreneur. Her newest venture Seven Elements Group, is a certified Black-owned Culture First Strategy and Marketing firm that supports big brands in building their cultural muscle and designing culturally inclusive business strategies that drive growth and impact. Orlena is the former co-owner of JOY Collective, an award-winning cultural insights marketing and creative agency, that she spent nearly a decade building into a nationally recognized brand named on the 2022 Inc. 5000 list of most successful and fastest growing companies in America.
Speaker
A dynamic and charismatic speaker, Orlena regularly shares her entrepreneurial journey, business acumen, and cultural intelligence with corporate audiences large and small. Her multinational background and upbringing across three continents consistently makes for a colorful perspective on leadership, business, womanhood, and social justice.
